BUSINESS
PLAN
for
………………………….……………
trading as
……………..………..………………
Template prepared by Training for Employment (Yorkshire) C.I.C.
http://www.trainingforemployment.co.uk
BUSINESS PLAN
CONTENTS
Contents…………………………………………………………….. Page 2
Executive Summary……………………………………… Page 3
Personal / Management Details ………………………. Page 4
Personal Survival Budget………………………………. Page 5
Start-up Costs……………………………………………. Page 6
Marketing Plan…………………………………………….. Pages 7 & 8
Social Media Plan ………………………………………. Page 9
SWOT Analysis…………………………………………………… Page 10
Legal and Admin…………………………………………. Page 11
Finance……………………………………………………. Page 12
Premises…………………………………………………. Page 13
Funding……………………………………………………. Page 14
Profit and Loss Forecast………………………………… Page 15
Financial Analysis………………………………………… Page 16
Appendix 1: Cashflow Forecast ..………………………. Page 17
Important:
This document is commercial-in-confidence. The recipient of this document agrees to hold all information presented within as confidential and agrees not to use or disclose, or allow the use or disclosure of the said information to unauthorised parties, directly or indirectly, irrespective of the acceptance or rejection of this document or at any time before, during or after an agreement has been reached, without explicit prior written consent.
Version 8.21
EXECUTIVE SUMMARY
Idea summary: |
Mission statement and vision: |
Outline market: |
Operation outline: |
Financial summary: |
PERSONAL / MANAGEMENT DETAILS
Name | |
Address | |
Post Code | |
Telephone | |
Website Address | |
Social Media |
Legal Trading Status |
Qualifications: |
Experience: |
Personal Profile: |
PERSONAL SURVIVAL BUDGET
(A) ESTIMATED ANNUAL EXPENDITURE (by you and your family)
to enable you to survive the next 12 months:
Mortgage / Rent | £ | Car (Personal Use) / Travel | £ |
Council Tax | £ | Home repairs / Decorating / Garden | £ |
Water Usage / Rates | £ | Haircuts / Styling | £ |
Gas / Electricity | £ | Children’s Expenses | £ |
Property / Personal Insurance | £ | Hire charges / credit cards | £ |
Pension/ Investment Contributions | £ | Savings | £ |
Food / Housekeeping | £ | Subscriptions (Clubs, Magazines, etc.) | £ |
Clothing / Shoes | £ | Entertainment/ Hobbies | £ |
Telephone / Internet (Personal Use) | £ | Costs if living with Parent/Guardian | £ |
TV Licence / Package (e.g. Sky) | £ | Contingencies | £ |
TOTAL (A) | £ | ||
(B) ESTIMATED ANNUAL PERSONAL INCOME from family/partner/other sources – not your business. (This can include means-tested benefits such as ESA, Housing Allowance, Council Tax Benefits, Tax Credits and Universal Credit, but not JSA):
£ | |
£ | |
£ | |
TOTAL (B) | £ |
SURVIVAL INCOME REQUIRED from BUSINESS (Total B minus Total A) | £ |
BUSINESS START UP COSTS | |||
Required? |
| Cost £ | |
(✓) | Premises |
|
|
| Property Purchase |
|
|
| Rent in advance (usually 1 month) |
|
|
| Rates |
|
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| Installation costs and/or advance payment for Electricity |
|
|
| Installation costs and/or advance payment for Gas |
|
|
| Installation costs and/or advance payment for Water |
|
|
| Insurance – buildings and/or contents |
|
|
| Telephone – landline installation and advance rental |
|
|
| Property refurbishment incl. painting & decorating |
|
|
| Fire and Safety Equipment |
|
|
|
| Subtotal: | £ |
| Insurance |
|
|
| Public Liability (£1m – £5m cover, based on annual premium) |
|
|
| Product Liability Insurance |
|
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| Professional Indemnity Insurance |
|
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Income Protection Insurance | |||
|
| Subtotal: | £ |
| Stationery and Advertising / Branding Costs |
|
|
| Business Cards |
|
|
| Letterheads / Compliments Slips |
|
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| Advertising Flyers / Posters |
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| Advertisements, e.g. local newspapers |
|
|
| Website |
|
|
| Sign-writing, e.g. shop front, vehicle |
|
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|
| Subtotal: | £ |
| Transport costs |
|
|
| Road Tax (if due imminently) |
|
|
| Vehicle Insurance (include Class 1 Business use) |
|
|
| Vehicle purchase – if required to start up |
|
|
|
| Subtotal: | £ |
| Professional Services, Licences, etc. |
| |
| Accountant / Bookkeeper (if required) |
|
|
| Solicitor, e.g. for setting up a property leasehold agreement |
|
|
| Food Hygiene Licence or Health and Safety Certificate, etc. |
|
|
| Membership Fees for Professional or Trade Body |
|
|
| CRB / DBS (Criminal record check) |
|
|
|
| Subtotal: | £ |
| Initial Stock / Equipment / Furniture required to start |
|
|
| 1) |
|
|
| 2) |
|
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| 3) |
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| 4) |
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| 5) |
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| 6) |
| |
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| Subtotal: | £ |
| GRAND TOTAL REQUIREMENT to start up |
| £ |
MARKETING PLAN
PRODUCTS OR SERVICES TO BE SOLD |
WHO WILL YOUR MAJOR CUSTOMERS BE? |
WHAT MARKET RESEARCH HAVE YOU CARRIED OUT? |
WHAT PROMOTIONAL ACTIVITY WILL YOU CARRY OUT? |
COMPETITORS – Who are they? |
COMPETITORS’ STRENGTHS AND WEAKNESSES |
Strengths: Weaknesses: |
YOUR STRENGTHS AND WEAKNESSES |
Strengths: Weaknesses: |
BASIS OF PRICING |
MAJOR SUPPLIERS – Who are they? |
YOUR BUSINESS OBJECTIVES IN THE NEXT 1, 3 and 5 YEARS |
SOCIAL MEDIA PLAN
YouTube |
BUSINESS
SWOT ANALYSIS
STRENGTHS | WEAKNESSES |
OPPORTUNITIES | THREATS |
LEGAL AND ADMINISTRATION
TRADING STATUS |
WHAT ARE THE STATUTORY AND LOCAL REQUIREMENTS FOR THE CHOSEN OPTION? |
FINANCE REQUIRED |
START-UP SCHEDULE | ||
Action | Time / deadline | Cost £ |
FINANCIAL
WHAT SYSTEM OF ACCOUNTS DO YOU PROPOSE TO USE? |
HOW WILL YOU MONITOR THE FINANCIAL PROGRESS OF THE BUSINESS? |
WHAT PROVISION HAVE YOU MADE FOR TAX? |
WILL YOU REQUIRE TO REGISTER FOR V.A.T. – IF SO WHEN? |
RISK ANALYSIS |
PREMISES
LOCATION | (If working from home, please tick here |
Floor Area | Purchase Cost | ||
Term of Lease | Lease Period Outstanding | ||
Present Rent | Next Rent Review Due | ||
Alteration Costs | Planning Permission | ||
Building Regulations | Planning Authority |
EQUIPMENT
Existing Equipment | £ | |
£ | ||
Total Existing Equipment | £ |
Proposed Equipment | £ | |
£ | ||
£ | ||
£ | ||
£ | ||
Total Proposed Equipment | £ |
VEHICLES
EXISTING | £ | |
PROPOSED | £ |
FUNDING
SUMMARY OF CAPITAL COSTS
PREMISES | Purchase | £ |
First Month’s Rent | £ | |
Lease Premium (if applicable) | £ | |
Alterations | £ | |
Fixtures and Fittings | £ |
PROPOSED STOCK, MACHINERY OR PLANT / EQUIPMENT | £ | |
VEHICLES | £ | |
WORKING CAPITAL (and/or excess capital from Funding) | £ | |
TOTAL (must match total below) | £ |
SUMMARY OF FUNDING SOURCES (from page 11)
OWN CASH | £ | |
BANK LOAN | £ | |
BANK OVERDRAFT | £ | |
OTHER GRANTS (SPECIFY) | £ | |
OTHER | £ | |
TOTAL (must match total above) | £ |
FORECAST PROFIT & LOSS ACCOUNT
FOR THE CURRENT TAX YEAR
SALES | £ | |
LESS COST OF SALES | £ | |
GROSS PROFIT | £ | |
LESS OVERHEADS | ||
RENT & RATES | £ | |
INSURANCE | £ | |
POSTAGE & PACKING | £ | |
ROAD TAX | £ | |
MOTOR INSURANCE | £ | |
VEHICLE FUEL | £ | |
TRAVEL EXPENSES | £ | |
STATIONERY | £ | |
ADVERTISING | £ | |
WEBSITE | £ | |
TELEPHONE | £ | |
REPAIRS AND RENEWALS | £ | |
HEAT & LIGHT | £ | |
SUNDRIES | £ | |
PROFESSIONAL FEES | £ | |
TOTAL OVERHEADS | £ | |
NET PROFIT FOR YEAR (before drawings) | £ |
FINANCIAL ANALYSIS FROM YOUR FORECAST PROFIT & LOSS ACCOUNT
FOR THE CURRENT TAX YEAR
£……..
GROSS PROFIT GROSS PROFIT x 100 = …….. %
MARGIN TOTAL SALES
£……..
£……..
BREAK EVEN TOTAL OVERHEADS x 100 = £ ……..
SALES GROSS PROFIT MARGIN
……..%
NUMBER OF WEEKS £……..
IN WHICH BREAK BREAK EVEN SALES x 52 = …….. Weeks
EVEN WILL BE TOTAL SALES
ACHIEVED £……..